PETER SOM
Peter Som launched his award-winning eponymous collection in 2000 and has collaborated with brands including Rent the Runway, Anthropologie and Kohls. His clothing has been worn by such notable women as Michelle Obama, Beyoncé and Scarlett Johansson.
Known for his signature use of color and pattern with streamlined feminine silhouettes, he’s also widely known for his entertaining and love of food. Peter’s brand of effortless sophistication has extended to the food and home space, with recipes featured in numerous publications and digital platforms including T The New York Times Style Magazine, Bon Appetit, Vogue.com, Elle.com, Food and Wine, Refinery29 and more.
With the help of Benjamin Bellwether, he launched his namesake food, fashion and living website PeterSom.com in 2019. Bellwether currently maintains and moderates his website and email newsletter, and is responsible for affiliate marketing, analytics and content marketing strategy & research.
Visual Identity
Content Marketing Strategy
Website Design & Development
Affiliate Marketing Strategy
Analytics Reviews & Strategy
Ongoing Maintenance and Moderation
Bellwether transformed my website into an essential tool to push my brand forward and tell my story in a new way. It helped me secure new partnerships and opportunities to monetize my influence. And, he worked seamlessly with my team to amplify our efforts.
Peter Som
